Honorable Mention 2017 / Packaging Design / Professional

Tea Quiero

• Company
  Exit Communicatie, Netherlands
• Lead Designer
  Matthew Phillips
• Design Team
  Matthew Phillips Luuk de Kunder Anieke Schrader Frank Jacobs Rick Sonnemans
• Client
  Catunambú
• Other credit
  Information About The Design Team Creative Director/copywriter – Exit Communicatie Matthew J Phillips, 28 Years In The Design Industry Having Led Multinational And Multidiscipline Teams As Their Design Director For International Design And Communication Companies In 5 Countries. Been Responsible For Running International Blue Chip Accounts Including Mercedes Benz, Smart, Philips, Volkswagen, Mobil, Peninsula Hotels, P&g, J&j, Pepsico, Mcdonalds, Lipton Tea And Many More. Art Director – Exit Communicatie Anieke Schrader, Over 10 Years Experience With A Specialist Focus On Creating And Launching Brands With Her Fresh Approach To Designing Corporate Identities And Unique Packaging. Tasked With Delivering Stand Out Originality To A Wide Range Of Clients Including International, National, Profit And Non-profit Organisations Including Albert Heijn, Etos, Douwe Egberts, Denon, Dsm And Obvion. Information About The Client: Arnout Verbeek Is The General Manager, Benelux, For Catunambú, A Spanish Premium Coffee & Tea Supplier For Large Businesses, Cafes And Restaurants. Tasked With Establishing The Catunambú Brand In The Benelux Region And Subsequently Launching And Supporting Tea Quiero, Arnout Has Over 16 Years Of Enviable Experience In The Fmcg World.

Love Tea? Then you'll love Tea Quiero

Catunambú is a premium coffee brand located
in Seville. Their expansion plan had a focus on
launching in the Netherlands with the objective
of achieving market penetration through sales
channels that included premium coffee shops,
restaurants and large corporate and
government offices. The challenge was made
especially tough given the established coffee
giants that dominate this market also offer a
complimentary tea product to support brand
acceptance, loyalty and customer preference. It
was imperative that Catunambú offered a
similar product portfolio in order to claim their
place in the market.

Exit Communicatie created the Tea Quiero
brand from the ground up. The name was seen
as perfect - ‘Te quiero’ is Spanish for 'I love
you'. The brand identity and packaging design
is inspired by the Andalusian tiles found in
coffee shops and tea houses in Southern Spain.

All 8 flavours carry their own unique Andalusian
tile design and all are named after areas within
the region. Each individual pack carries a story
of the tea, the blend and the place of origin – to
enlighten and engage with the customer.

Tea Quiero is a unique tea brand, blended with
organic and ethically sourced ingredients from
Fair Trade farmers. Initially created to wet the
appetite of the Dutch customer, it is now being
enjoyed by people with taste, globally.