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2022 / Packaging Design / Beauty and Health / Student

One Gulp

  • Prizes
    Top Design Winner in Packaging Design/Beauty and Health
  • Lead Designer
    Hu Zou
  • Design Team
    Hu Zou, Chao Wang, Xin Shu
  • University
    Guangzhou Academy of Fine Arts

This is a packaging design for Chinese medicine soluble granules. The overall shape is an inverted cone, which can be used as a paper cup when opened. After dissolving the medicine, people can drink it up in just one gulp. The container is made of food-grade recycled paper, which make it environmentally friendly and simple.
There is a Chinese saying that good medicine is bitter, but good for health. Because of the bitterness, people would usually drink up the medicine quickly. We design this to make the process of taking medicine smooth and easy.
Good medicine is bitter, one gulp is just fine.

Photo Credit: Hu Zou