2022 / Transportation / Auto Accessories and Interiors / Student

Redesign the steeringwheel for Polestar 2

  • Prizes
    Winner in Transportation/Auto Accessories and Interiors
  • Lead Designer
    Yilin ke
  • Design Team
    Yilin Ke
  • Project Link
  • University
    Savannah College of Art and Design

Polestar is the independent Swedish premium electric performance car brand founded by Volvo Cars and Geely Holding. Polestar‘s goal is to blend high-tech offerings with modern Swedish styling and focus on sustainable development.

The goal of the project was to explore how to design the shape of the steering wheel in line with the Polestar design language. The concept is focused on bringing customization and entertainment to the next level, making it easier to get the interactive features you need while driving, catering to young people's quest for uniqueness.

Photo Credit: Yilin Ke