2021 / Packaging Design / Other Packaging / Professional

Pu 'er tea for the 600th of Temple of Heaven

  • Prizes
    Top Design Winner in Packaging Design/Other Packaging
  • Company
    Li Jiuzhou, China
  • Lead Designer
    Jiuzhou Li
  • Client
    Temple of Heaven

Temple of Heaven. It is the world's largest architectural complex for worshipping heaven. 2020 is the 600th anniversary of the Temple of Heaven. Pu 'er tea gifts are designed for this major festival.

Packaging design is round. In ancient China, it was thought that the sky was round. The pattern of the box cover is the dome of the Hall of Prayer for Good Harvests. Inside the box are Hall of Prayer for Good Harvests and logo. The surrounding is a symbol of peace and good fortune. Put tea cakes in the middle. The wrapping paper pattern is an ancient astronomical map of China.

Photo Credit: Li Jiuzhou