2020 / Packaging Design / Beauty and Health / Professional

Packing of "shake" ointment

  • Prizes
    Winner in Packaging Design/Beauty and Health
  • Company
    China Resources Sanjiu Medical & Pharmaceutical Co., Ltd., China
  • Lead Designer
    Chen Sijie, Tan Yingyi, Duan Hongli, Xu Mengzhen
  • Design Team
    Chen Sijie, Tan Yingyi of Zhang Jian Design Studio and Duan Hongli, Xu Mengzhen of China Resources Sanjiu Medical & Pharmaceutical Co., Ltd.
  • Client
    China Resources Sanjiu Medical & Pharmaceutical Co., Ltd.

Generally, after using the ointment for a period of time, the remaining ointment will be concentrated in the middle and lower part of the tube. So it often needs to shake the tube to move the ointment to the front. This design extends an obvious semi-circular sign at the end of the tube. The flat, thumb-like shape is the most suitable place to pinch when shaking the tube. The design of this sign makes ointment shaking more smoothly.

Photo Credit: China Resources Sanjiu Medical & Pharmaceutical Co., Ltd.