ePDA 2023 is now open for submissions!
2019 / Packaging Design / Food / Professional


  • Prizes
    Silver in Packaging Design/Food
  • Company
    スターバックス Starbucks, 福砂屋 Fukusaya, Japan
  • Lead Designer
    Keiko Akatsuka(6Sense.OU)

This product was born from a collaboration between Fukusaya, a Japanese manufacturer of castella sponge cake with a history of nearly 400 years, and Starbucks Reserve Roastery Tokyo, the world’s fifth such store. To show the local roots of this collaboration, an icon symbolizing the place where the two met has been added to the hand-drawn illustration Fukusaya has long used.

Based in Japan and EU.
I have a slogan 'Design like Perfume' which means a strong memory with my design philosophy. It's an important for the perfume, 'When' 'Where' 'Who' What' 'How'.
I hope to express such a story by my design.

Other prizes
2019 EUROPEAN PRODUCT DESIGN AWARD 2019 Silver DNA PARIS DESIGN AWARD 2019 Winner TOPAWARDS ASIA / 'SOFT' Winner 2018 The Dieline Awards / 3rd place 2017 Pentawards / Gold K-Desgin Awards / Gold The Graphis Design Annual 2018 / Silver 2016 The Graphis Design Annual 2017 / Platinum A'DESIGN AWARDS / Silver The Dieline Awards / 3rd place HOW Promotion & Marketing Design Awards / Merit Winner TOPAWARDS ASIA / May Winner 2015 The Diline awards / 3rd Place 2014 Pentawards / Gold Japan Package Design Annual / Selected Tokyo Typo Director's Club Annua / Selected

Photo Credit: スターバックス Starbucks, 福砂屋 Fukusaya