2019 / Packaging Design / Food / Professional


  • Prizes
    Silver in Packaging Design/Food
  • Company
    Keiko Akatsuka & Associates, Japan
  • Lead Designer
    Keiko Akatsuka
  • Client
    Fukusaya Co.,ltd.
  • University
    Joshi University Of Art And Design

These product packages that expresses and develops a philosophy that values ​​the local culture of Starbucks Coffee, along with a 400-year-old Japanese confectionery brand "FUKUSAYA". A 150-year-old hand-painted picture owned by "FUKUSAYA" and some local icons symbolizing the location of the newly created Starbucks store left an impression on the package. This means that in order to continue the history of both sides, oldness and newness are essential, and this encounter represents a wonderful thing. In addition, it could be expressed as a contemporary stylish Tokyo souvenir.

Based in Japan and EU.
I have a slogan 'Design like Perfume' which means a strong memory with my design philosophy. It's an important for the perfume, 'When' 'Where' 'Who' What' 'How'.
I hope to express such a story by my design.

Other prizes
2018 The Dieline Awards / 3rd place2017 Pentawards / Gold K-Desgin Awards / Gold The Graphis Design Annual 2018 / Silver2016 The Graphis Design Annual 2017 / PlatinumA'DESIGN AWARDS / Silver The Dieline Awards / 3rd placeHOW Promotion & Marketing Design Awards / Merit WinnerTOPAWARDS ASIA / May Winner2015 The Diline awards / 3rd Place2014 Pentawards / GoldJapan Package Design Annual / Selected Tokyo Typo Director's Club Annua / Selected

Photo Credit: Keiko Akatsuka & Associates