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2019 / Packaging Design / Beverage / Student

Bodegas Conde de Villaseñor.

  • Prizes
    Silver in Packaging Design/Beverage
  • Lead Designer
    Diana Woolrich
  • Design Team
    Lorén Zubiría, Balbina Garza, Francisco Muñoz.
  • University
    Universidad de Monterrey

We designed a unique DNA for the vineyard and each one of its wines, giving them each a personality and an experience, unifying the brand in just one story. The first icon we created was a rebrand of the Conde de Villaseñor’s title shield. It is made up of two lions with crowns and a stem of grapes in the middle. The main illustration used in every bottle has: three grapes, representing the three founders, a house, representing the lives of the people that work there, crops, representing the hard work and production of wine, a river and a wheel, representing the necessary process for the wine.

Photo Credit: Diana Woolrich