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2019 / Lifestyle And Travel / Leather Goods / Professional


  • Prizes
    Silver in Lifestyle and Travel/Leather Goods
  • Company
    Serena Zhang, United States
  • Lead Designer
    Jingwen Zhang
  • Other credit
    Model: Kelsey Tope

The design is inspired by the idea of understanding "creatures". Each creature is an individual and special creation. The bag handle is custom made by digital modeling and 3D printing which takes the form of an animal horn. The layered texture of the bag is reminiscent of the physical sensations of living creatures. The whole work is regarded as a special piece which represents the essence of natural creation and it expresses the author's respect and reverence towards life. The designer hopes to have a conscious exchange of ideas about the concept of creation through the artwork.

Jingwen Zhang is an accessory designer who believes all design ideas would come from real life. She was born and raised in Shanghai, China. After she figures out her true calling in accessory design, she comes to the United States for further study and starts her career. She's a designer who is brave to do a lot of new creations and experiment on new materials. People can see a lot of different material combination in her accessory design pieces.

Other prizes
2018, IDA (International Design Award), Gold Award in Bag Category;Gold Award in Footwear Category, Silver Award in Other Fashion Designs Category, Four Honorable Mentions in Accessory Category 2018, IHDA (Independent Handbag Design Award) Finalist 2018 A’ Design Award Bronze A’ Design Award, A’ Design Award And A’ Design Award in Fashion And Travel Accessories Design Category, Runner-up In Footwear, Shoes and Boots Design Category 2017, USA, Finalist of 2017 FAME Alligator Competition, 2014, China, Get into the shoe design finals of “The Sixth Chinese creative leather design for welfare competition” 2013, China, Gold award of “First Prize” of Swarovski Creative Design Contest- apparel and accessories 2013, China, “Excellent footwear Rendering” of “Leather Logo Sweet Love Cup” Chinese Footwear Design Contest 2012, China, The 3rd prize of “Prize of excellent shoe render works” of “CCCLA China Shoe Design Competition” organized by China Chamber for Import and Export 2012, China, “ Excellent Product Design Award” of “Zhouzhuang Impression China Tourism Souvenirs Design Competition”

Photo Credit: Serena Zhang
Credits: Model: Kelsey Tope