ePDA 2023 is now open for submissions!
2019 / Lifestyle And Travel / Luxury Goods / Professional


  • Prizes
    Silver in Lifestyle and Travel/Luxury Goods
  • Company
    Beauregard Geneve Montreal, Switzerland
  • Lead Designer
    Alexandre Beauregard
  • Project Link

The Dahlia watch is the fruit of a passionate project that goes beyond making a watch, in a process that is closer to the work of an artist. Distinctive, contemporary and unquestionably precious, BEAUREGARD’s watches are offered as pièces uniques.

The genesis of BEAUREGARD was a desire to create a bridge between horology and jewellery, while trying to defy obvious paths and traditional conventions. To find a new and original expression balanced by keen awareness of the past, something timeless and yet utterly contemporary, underpinned by a profound respect for craftsmanship.

Alexandre started creating atypical timepieces with a friend in his dad’s garage when he was just 17.

Over time, Alexandre elaborated on his ideas, developing them through sketches and trials, inventing and reinventing, learning and refining, to turn his passion into reality.

Guided by instinct, this intensely personal quest led him to work with world renowned craftsmen whose talent and knowledge have helped refine his creative vision. Beauregard brings watchmaking and jewellery together in an entirely new way.

Other prizes
Finalist, ladies complication category, Grand Prix d'Horlogerie de Genève, november 2018

Photo Credit: Beauregard Geneve Montreal