2017 / Packaging Design / Beverage / Professional

5 Elemente

  • Prizes
    Silver in Packaging Design/Beverage
  • Company
    SHLD GRUP SRL, Moldova, Republic of
  • Lead Designer
    Valerii Shumilov
  • Client
    Equinox Vievin
  • Project Link

The design of “5 Elemente” is the result of a
project, where the client trusted the design
agency with full freedom of expression. The
highlight of this design is the Roman
character “V”, which depicts the main idea of
the product – five types of wine intertwined
in a unique blend. The special paper used for
the label as well as the strategic placing of
all the graphic elements provoke the potential
consumer to take the bottle and spin it in
their hands, touch it, which certainly makes a
deeper impression and renders the design more

At first, there was the struggle to place all
the informative and graphic elements in a way
that wouldn`t make the label look overstuffed
with details. This led to the concept of a
label that would cover the entire flat surface
of the bottle instead of using the traditional
two-piece layout. This, in turn, resulted in
the technological challenge as none of the
local printing companies had the ability to
print the label as it was intended to.

More than just design. Alcoholic world class branding. Design that increases sales. Branding. Packaging. Design.

Photo Credit: Shld Grup Srl