2017 / Packaging Design / Beverage / Professional

Botella de Vino

  • Prizes
    Silver in Packaging Design/Beverage
  • Company
    Shld Grup Srl, Moldova, Republic of
  • Lead Designer
    Valerii Shumilov
  • Client
    Satir Club
  • Project Link

The main graphic element of the label is a
bottle of wine comprised of stylized writings.
Thus, the name of the product - Botella de
Vino - was embodied on four different levels.
First, it's the product itself, which is a
"bottle of wine" per se. Second, it's the name
of the product, which bears the same meaning.
Third, it's the stylized image of a wine
bottle on the label. Fourth, it's the use of
writings spelling "botella de vino" that form
the bottle shape. Thanks to this visual
recursion, the only thing the buyer is looking
at no matter how close or far they are from
the product is a "wine bottle".

The stylistic temperance combined with the
expressiveness of the fonts employed further
amplifies the psychological effect, causing
apparent associations with the works of such
Spanish artists as Gaudi and Picasso among
many others.

Bio
More than just design. Alcoholic world class branding. Design that increases sales. Branding. Packaging. Design.

Photo Credit: Shld Grup Srl