2017 / Packaging Design / Beverage / Professional

Echinoctius

  • Prizes
    Silver in Packaging Design/Beverage
  • Company
    Shld Grup Srl , Moldova, Republic of
  • Lead Designer
    Valerii Shumilov
  • Design Team
  • Client
    Equinox Vievin
  • Project Link

This project is unique in many ways. The
design had to reflect the unique character of
the product in question – exclusive author
wine. Besides, there was a requirement to
communicate the deep meaning in the product’s
name – superlative, solstice, contrast between
night and day, black and white, open and
obscure. The design had the intent to reflect
the secret hidden in the night: the beauty of
the night sky that amazes us so much and the
mystic riddle hidden in the constellations and
the Zodiac. All this has served as the basis
for the original and unique design not only by
content but by its form as well. The label’s
form is original and represents a contrast
between day and night, wrapping the bottle
around its entire circumference, forming an
enclosed system of interaction, where one
comes out of the other. Where day becomes
night and night becomes day. On one hand,
there’s a struggle and counteraction, while on
the other – harmony and accordance.

Bio
More than just design. Alcoholic world class branding. Design that increases sales. Branding. Packaging. Design.

Photo Credit: Shld Grup Srl