2017 / Other Products Designs / Other Products designs / Student

Beast Grooming

• Company
  Savannah College of Art and Design, United States
• Lead Designer
  Cody Moore, Keith Costa, Emmorie Jossie
• Project Link
  view
• University
  Savannah College of Art and Design

A modern, masculine shaving set that
combines traditional tools and current
technology to provide the best possible
experience. Inspired by the one of the most
masculine forms in nature, the ram horn, to
form a strong brand identity and product
designs that are cohesive, but can also stand
individually. Manifested in the smooth curves
and sharp angles of these pieces, as well as in
the branding and iconography. The set consists
of a beard trimmer, safety razor, nose hair
trimmer, and a brush and bowl set. Shaving and
grooming used to be a masculine ritual, taught
by father to son, with tools passed down from
generation to generation. Modern shaving lacks
this quality and feeling, with unnecessary
technological accents and functions that
cheapen the experience. When we approached
the task of redefining the shaving experience,
we wanted to bring back that powerful feeling
that traditional shaving tools have and apply it
to modern grooming. The beard trimmer is
clean and angular with an adjustable trimmer
guard that is controlled with a mechanical knob
for a tactile feel. When not in use, the guard
recedesinto the body to create a seamlessform
and sitsin the charging dock, ready for itsnext
use. Taking from tradition by employing a
single blade, the shave that the safety razor
provides is assisted by the contouring
mechanism, which places control of the head
into your hands. The precision of your shave is
determined by the tightness of your grip, an
intuitive function that brings the technology of
our fathers to the modern age. A retracting
blade and subtle form, the nose hair trimmer
will make its mark on ones facial grooming. A
hidden blade guard helps to clean the piece
after every use, and a tactile slide button
connects you to the piece through smooth,
mechanical motion.