2017 / Toy Design / Educational Toy / Professional


  • Company
    Edushape, Israel
  • Lead Designer
  • Design Team
  • Project Link

A cuddly friend who’s ready to sleep.
Sweet, soothing and super-soft, for happy
sleepytimes always. Nap time, night time,
whenever it’s sleepytime, Snoozy is ready.
Dressed in cozy pj’s, this snuggly friend even
has a detachable wraparound blanket. Inside
are little cut-out picture “treats” children
can choose to make up a story or talk about
their day. Treats can be stored in the big
Huggable, loveable Snoozy helps little ones
feel secure and reduces bedtime separation
anxiety. Encourages positive bedtime
experiences, soothes your child’s nighttime
fears. Helps your child fall asleep without
Pleasant routines ease the shift from wake to
sleep, and snuggling with Snoozy helps
children feel comfortable about what to expect
at the end of each day.

Soothing comfort for boys and girls.
Encourages loving communication, verbal skills
and positive bedtime experiences.
Includes Parent Guide written by child
psychologist Dr. Naama Atzaba-Poria.

Photo Credit: Edushape