2017 / Toy Design / Construction Toy / Professional

KUUM: intuitive toy blocks

  • Prizes
    Bronze in Education/Toys for pre-school learning, Silver in Children Products/Children Products, Gold in Toy Design/Construction Toy, Silver in Toy Design/Wooden Toy
  • Company
    Monogoto, United States
  • Lead Designer
    Marie Uno
  • Design Team
    Hideshi Hamaguchi Ippei Iwahara
  • Client
    Felissimo Corporation
  • Project Link

This collection of beautiful and innovative toy
blocks consists of 12 iconic units with poetic stories
infused, with 2 color variations each. The units can
be further disassembled into unique 36 different
shapes (202 pieces in total), with which you can
build various objects, both concrete and abstract,
that you could never imagine. KUUM is designed
to stimulate children's curiosity in both rational and
emotional ways, so that their concentration lasts for
a very long time and its usage can be diverse
depending on each child's unique creativity .

The pieces express fundamental elements of rich
Japanese nature like pebbles, twigs, and sea shells.
The lengths and angles of the pieces have been
carefully calculated and designed to maximize the
number of combinations possible within the limited
202 pieces. The diversity, limitation, and their pre-
established harmony enables the release of
immense imagination and creativity.

Photo Credit: Monogoto