2017 / Flora And Fauna / Pet toys / Professional


  • Company
    P.L.A.Y. Pet Lifestyle and You, United States
  • Lead Designer
    Will Chen
  • Design Team
    Nichole J. Smith & Bryan Lim
  • Client
    P.l.a.y. Pet Lifestyle And You
  • Project Link

One of the favorite aspects of our job is
listening to customer feedback and what they
are looking for. A common question that we
come across when meeting customers is, “My dog
gets bored easily. Do you have anything that
can keep him healthy and active at home?” or
“I have a really intelligent dog. Do you have
anything fun and interesting that I can’t
easily find in a mass retailer?” So in 2013,
P.L.A.Y. launched the patented Wobble BallTM
toy to resounding success. Customers loved the
fact that the toy was attractive and well-
designed, but also practical and solves a

How it works is very simple: Combining two of
every dog’s favorite past time, food and play,
the P.L.A.Y. Wobble BallTM is perfect for the
dog that enjoys mental and physical
stimulation. Pop a handful of your dog’s
favorite treats or kibble through the cloud-
shaped openings and set it on the ground for
your dog to nudge, paw or roll the toy around.
The sight, smell and sound of treats rolling
around are sure to get any dog curious and
excited. The Wobble BallTM is also
purposefully uniquely shaped to make it roll
around unpredictably which ups the fun and
challenge factor for the dog. Besides a toy,
it has the additional benefit of acting as a
slow feeder as it dispenses food
intermittently. The Wobble BallTM is a great
way to stimulate the dog’s different senses
and be rewarded for all his hard work!

The Wobble BallTM toy is made with durable ABS
thermoplastic and can be easily taken apart
for easy cleaning. It is certified 100%
dishwasher safe and is made with the same
safety standards for manufacturing children
toys. Each toy comes in 3 attractive colors
and is delightfully packaged for easy
merchandising at the store.

Photo Credit: P.l.a.y. Pet Lifestyle And You