2017 / Education / Toys for pre-school learning / Professional


  • Prizes
    Silver in Education/Toys for pre-school learning
  • Company
    Matteo Ragni Studio, Italy
  • Lead Designer
    Matteo Ragni
  • Design Team
  • Project Link

TobeUs was born as a vent of a designer who
hates the sight of his kids playing only for
a few moments with toys to be later
forgotten/destroyed. The easiest solution,
according to him is to give to kids the
chance to learn to love an object. TobeUs
cars are made by taking a 16x7.5x7.5 cm
block of Lebanese cedar wood, with two lines
- longitudinal, one transversal - pencil
drawing on the block. Then a carpenter cuts
the block along the lines, he carves the
spaces for the wheels and attaches them to
the car. So easy, a child could do it.
100% TobeUs: one hundred international
designers, among the most important in the
world, accepted to play with TobeUs,
creating a unique collection of 100 wooden
cars, designed with fantasy, simpleness and
wishing to give a message of sustainability
and joyfulness to adults and children.
The project has been exhibited in: New York,
Toronto, Moscow, Bozen and Milan.
Workshops - held by Matteo Ragni, the
founder of TobeUs - are for children ages 4
- 10 and their parents. Participants will
follow in the footsteps of some of the
world’s greatest designers by working with
Matteo to create their own My First ToBeUs
model from a cardboard kit. This is the
perfect opportunity to expose kids to design
while having fun and having a memorable day!
Thanks to the Kit, even the youngest can
create a TobeUs car and feel like a real
designer for a day. From simple A4 sheet you
can get a model to design, customize
and maybe take it home and keep it as a
memorabilia. TobeUs is: made of scented
wood, an object to be used, a toy which
lasts years, a wooden block of the same
size, if you are cold you could burn it

Photo Credit: Matteo Ragni Studio