2017 / Design For Society / Design for Society / Professional


  • Prizes
    Bronze in Design for Society/Design for Society
  • Company
    Smart-I S.r.l., Italy
  • Lead Designer
    Roberto Maurizio Paura
  • Design Team
  • Client
    Smart-i S.r.l.
  • Project Link

Sense is the sensor designed with a friendly
and linear shape in order to be easily
integrated into the urban architecture.
Thanks to its
extended artificial intelligence algorithms,
it can promptly detect a wide set of
dangerous events such as fire & smoke, left
also detecting the face and indentificating
the vehicle's plate. Beside by monitoring
crowded areas it can assure the highest level
protection against suspicious and dangerous
events in public places.

Sense is installed upon streetlights and in
highly trafficated locations, such as
shopping centers, habours, airports and train
The rear connector installation makes it
possible to easily align the optic to the
ground. Maintenance of optical parts,
infrared emitter
and the replacement of the SIM can be done
without removing the sensor from its

The design research for Sense begins with the
analysis of the outdoor sensors currently on
the market. The goal was to make a sensor for
city environmental analysis that could be
effortlessly integrated into a smart city-
environment. An important aspect of the
project is for
the sensor to be recognizable by people
passing by as the symbol of an active service
designed for their safety. It is through this
process that we achieved a unique aesthetics
and new installation possibilities.

We took on many challenges such as providing
a system that would allow the use of a wide
range of optics for the sensor, we had to
a passive heatsink that had to be protected
from atmospheric agents and again we had to
use a limited number of shells to optimize
costs in the production phases. Furthermore
particular attention was paid in the
realization of a rear connector which allows
the sensor
to be positioned along the three axes of

In 2014, Roberto achieved the degree with honors at his specialization course. In the same period he strengthens his collaboration with Smart-I, becoming System Designer and Art Director for the company. His tasks at the Smart-I consist in improving the design of the camera and the optimization of its internal components. He is also responsible for the creation and the implementation of the interface system, and the corporate communication. In 2015, Roberto became professor in Parametric 3D Modeling at ISIA ROMA. In 2017, Roberto became the founder of PriyaTech.

Other prizes
2017 - INTERNATIONAL DESIGN AWARD (IDA) - Bronze Award 2017 - LAZIO CREATIVO - Design Selected 2016-2017 - A'DESIGN AWARD & COMPETITION - Bronze Award 2016-2017 - EUROPEAN PRODUCT DESIGN AWARD - Bronze Award 2016 - VEGA DIGITAL AWARD - Gold Centauri Winner 2016 - VEGA DIGITAL AWARD - Gold Centauri Winner 2016 - INTERNATIONAL DESIGN AWARD (IDA) - Silver Award 2016 - INTERNATIONAL DESIGN AWARD (IDA) - Bronze Award 2016 - INTERNATIONAL DESIGN AWARD (IDA) - Bronze Award 2016 - MUSE CREATIVE AWARD - Gold Award 2015 - 2016 - A'DESIGN AWARD - Gold Award 2015 - 2016 - A'DESIGN AWARD - Bronze Award 2015 - 2016 - A'DESIGN AWARD - Bronze Award 2015 - NATIONAL PRIZE FOR THE ARTS - Category Prize: Communication Design 2014 - 2015 - A'DESIGN AWARD - Bronze Award 2014 - RED DOT CONCEPT DESIGN AWARD - Finalist 2014 - LUCKY STRIKE TALENTED DESIGNER AWARD - Category Prize: Environmental and Urban Design 2012 - SAMSUNG YOUNG DESIGN AWARD - Finalist 2011 - SAMSUNG YOUNG DESIGN AWARD - Bronze Award

Photo Credit: Smart-i S.r.l.