2017 / Material Design / Manufacturing / Professional


  • Prizes
    Bronze in Material Design/Manufacturing, Bronze in Transportation/Vehicle accessories
  • Company
    Nexentire Corp., Korea, Republic of
  • Lead Designer
    Seung-il Choi
  • Design Team
  • Project Link

The Design motive of WINGUARD Snow’G WH2 is Reindeer in Winter season. This was designed by the directional tread pattern for optimal driving on the road that winter of snow was piled up. We have applied the design technology of the special 3D sipes and the zig-zag shape. In spite of the snow piled up roads and ice road surface, There is a sense of stability in the driving And it provides excellent grip. WINGUARD Snow’G WH2 Premium Winter tires are designed for optimum driving
performance in winter weather conditions.

Tread part is applied a dynamic movement of the reindeer to rush on the snow piled up plains freely, The hard and straightened reindeer's horn shaping the look.Sidewall part is applied in the form of intense spikes and snow.

Take this inspiration and then erect a slogan.
"Enjoying the winter driving Elegant"

Photo Credit: Nexentire Corp.