2017 / Home Interior Products / Interior Furniture / Professional

The "berço"

  • Prizes
    Silver in Home Interior Products/Interior Furniture, Silver in Office Equipment/Furnishings/Modules
  • Company
    Se7e Life Design, Portugal
  • Lead Designer
    Mário Henriques
  • Design Team
  • Project Link

Could a chair be round?
And not have a single leg and still move?
Can the same chair be used to rest, think and
imagine?
Yes.

We believe that whenever you are quietly
thinking your mind is doing wonderful things.
Let your ideas evolve in the “Berço”.
With a name that literally means baby cradle
in Portuguese, the “Berço” is a solid rocking
chair where children and grownups can enjoy
while thinking or resting. Every chair is
handmade and personalized from structure to
cushion and fabric to suit your own style.

The “Berço” is the first baby from Se7e Life
Design, a concept brand born in Lisboa and
raised by the creative agency Grupo MHS.
We are not hipster designers, no moustache or
groomed beard here. But we still like to think
we are cool as we belong to a second
generation family company that has been around
since 1989. Yes, when moustaches were the real
thing.

“We don’t have a product story and probably we
never will.”

Thinking about unknown needs and exploring new
possibilities about furniture and objects.
Between creatives and artisans the answers are
built together in a research centre that for
some is a factory and for others the workshop.
Every Se7e creation is designed and produced
in Portugal.

Other prizes
8 POPAI awards since 2014.

Photo Credit: Se7e Life Design