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Future o`clock

  • Prizes
    Winner in Design for Society/Design for Environment
  • Company
    Dea Design, Brazil
  • Lead Designer
    Roberto Fagaraz
  • Design Team
    Mariana Caram, Ana Paula Nemoto, Fernanda Goron, Silvia Kanayama, Roberto Fagaraz e Daniel Soriano.
  • Client
    Museu Do Ipiranga USP
  • Project Link
  • Other credit
    Atual Paineis, Mauricio Moreno

Ipiranga Museum is a traditional place in city as a natural history museum. Since 2019, the building has undergone a total renovation aimed at modernizing its spaces. So, we needed to countdown the time for the reopening... but what is the best way to do that? A watch will probably be the best tool, but we wanted to go further! Understanding how an ordinary clock could tell a story while performing its main function: telling time. Thus, Future o`clock is born: a functional sculpture designed to perform a basic task in a futuristic, emotional, and rational way using solar energy technology.

Photo Credit: Dea Design
Credits: Atual Paineis, Mauricio Moreno