Country Pick 2021 / / Professional

Infinito

  • Prizes
    Winner in Home Interior Products/Interior Furniture
  • Company
    Natuzzi Spa, Italy
  • Lead Designer
    Marcantonio
  • Project Link

Infinito arose out of a seemingly impossible challenge. Namely, how to transfer all the iconic value of one of the most powerful symbols of the collective imagination into an object that for Natuzzi has an equally iconic value, the sofa. With its own strong visual identity, its soft generous shapes, its rounded curvy lines, its colourful flamboyant design, its exuberant looks, its Mediterranean style. This is where the real challenges began, with both a technical and structural challenge, and an aesthetic one. Challenges that brought out the best in our skilful craftsmen.

Bio
The pursuit of harmony is the dream that has shaped Natuzzi’s actions since its foundation in 1959, focusing on the right balance between body and mind, mankind and nature, and between different cultures.
Natuzzi’s determination to be at the centre of the Mediterranean, producing, innovating, and creating value there, is the natural consequence of an Ethic of Harmony which still guides the company.
Designing and producing a whole lifestyle is, for Natuzzi, a way to express its DNA also through high-value collaboration with some of the most interesting creative minds.

Other prizes
2019: ADI Design Index, FURROW sofa by Marcel Wanders 2019: Red Dot Design Award, ERGO collection by Ross Lovegrove 2020: Red Dot Design Award, DOVE chaise longue by Marcel Wanders 2020: Archiproducts Design Awards, WAVE sofa by Nika Zupanc

Photo Credit: Natuzzi Spa