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Country Pick 2018 / / Professional

Wolffepack Luna

  • Company
    Wolffepack Limited, United Kingdom
  • Lead Designer
    David Wolffe
  • Design Team
    David Wolffe, Paul Hamilton, Goodwin Hartshorn
  • Project Link
  • Other credit
    Wolffepack Limited

Wolffepack Luna is a revolutionary new backpack for parents that allows you to swing your bag round to your front without the hassle of unstrapping. You can access the whole bag with only one hand, simply clip it to the front, and all your essential gear is at your fingertips. It leaves both hands free to find what you need or to look after baby. It's a breakthrough in making parents’ lives easier. Luna ingeniously combines the accessibility of a Wolffepack with a beautifully designed diaper and baby changing bag. It’s a complete package with a unique twist.

Wolffepack, founded by father-of-three David Wolffe, is a revolutionary new concept in backpack design. It swings your stuff to the front without the hassle of unstrapping. It provides big benefits in better access to your stuff, more comfort in cramped situations, and greater security. For commuters, travellers, parents, photographers, skiers and outdoor enthusiasts, and anyone who has experienced the frustration of repeated unstrapping, Wolffepack is the biggest advance in backpack design in decades.

Other prizes
Wolffepack has a total of 7 international design awards across 4 continents including an ISPO Award 2016 for product excellence, following its December 2015 Good Design Award from the Chicago Athenaeum Museum of Design, and its Good Design Award 2015 from the Japan Institute of Design Promotion. It has been awarded the status of 2017 Good Design® Selection in the Product Design Category by Australian Good Design, as well as an EPDA 2017 Silver prize, and an IDA Award 2015. In 2017 Wolffepack won a prestigious German Good Design Award with Special Mention.

Photo Credit: Wolffepack Limited
Credits: Wolffepack Limited