ePDA 2023 is now open for submissions!
Country Pick 2018 / / Professional


  • Company
    Studiolav, United Kingdom
  • Lead Designer
    Loukas Angelou
  • Design Team
    Vasso Asfi
  • Client
  • Project Link

Inspired by the building blocks toy, this concept is designed to bring kids and parents together to have fun assembling The TREEE. Simple geometric shapes arranged in layers form an abstract silhouette of a tree. The trunk can be used for storage but is also easily removable and can be used as small furniture.
Each trunk compartment is a character: an imaginary creature, a tree hollow and tree branches. The TREEE can be stored and transported with ease since all the compartments fit into each other. Every layer has a different function aiming to enhance creative learning.

Photo Credit: Studiolav