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Country Pick 2018 / / Professional

less - the first laundry detergent dispenser

  • Company
    Less, Netherlands
  • Lead Designer
    Mark Assies From Flexdesign In Delft, Netherlands
  • Client
  • Project Link

Laundry detergent is not something we use consciously. It's bought in bulk and 9 out of 10 consumers uses too much detergent, thinking more detergent means cleaner laundry. The reality is; the superfluous detergent will wash away with the water and causes residue in your washing machine - which makes your laundry smell.

The thoughtfully designed and refined dispenser from Less changes that. With a simple press, you get exactly the amount of detergent you need for your laundry. This means less waste, less environmental harm, cleaner laundry and a prolonged washing machine lifespan.

Photo Credit: Less