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Country Pick 2018 / / Professional


  • Company
    Id.Real, Spain
  • Lead Designer
    Jose Montenegro
  • Design Team
    Jose Montenegro, Marta Garcia, Fabio Molinas, Charlotte du Payrat
  • Project Link

Kebrick redefines beach/snow toys with basic interconnectable pieces. After an in-depth research period, and conversations with parents and child development experts, we developed a toy that would boost children's creativity (ages 4-6) while playing. The pieces build any of the three basic geometric shapes (triangle, square, circle) and kids are free to make sand/snow brick molds in any shape their creativity craves. By filling up the molds with damp sand, or snow, they obtain bricks to design more complex compositions. The individual shapes fit nicely together, for place-saving storage.

id.real is a 360º design studio based in Madrid. We ideate, design and deliver solutions, helping companies in their path of becoming design-centric.

We are a multidisciplinary team of 8 nationalities with global experience working with enthusiasm to create seamless experiences with a human touch. We blend physical experiences with digital ones, enhancing your business through “phygital” solutions.

Photo Credit: Id.real