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Country Pick 2018 / / Professional

Flexco Manual XP Staple Fastener

  • Company
    Choi Design Inc, United States
  • Lead Designer
    Jacob Stanton
  • Design Team
    Charles Choi, Mark Pavel, Aaron Rosso, Paul Micheli, Sam Ng, Nekheel Gajjar
  • Client
  • Project Link

The Flexco XP Staple Fastener is a product used to repair conveyor belts in the mining industry. Flexco, an industry leader in belt conveyor productivity manufacturing, worked with CHOi Design to update their line of portable belt fastening tools with an improved look and user experience. The resulting product, the Flexco Manual XP Staple Fastener, uses a fresh, unified visual brand language to stand out in a market of indistinguishable products while also addressing functional considerations to reduce weight and keep out debris.

Photo Credit: Choi Design Inc