/ Co-Founder and Principal
Co-Founder and Principal at Big Tomorrow, an experience design firm that solves complex human, business and technology challenges. Focused on creating connected, personal, seamless, and adaptive products and services, she helps partners share knowledge, improve health, and inspire imagination by building experiences that empower people to live their best lives.
With more than 15 years of experience, Alicia is a proven leader in building sustainable innovation practices that bring groundbreaking products and services to market. Her diverse list of clients spans Disney, DARPA, Stanford Hospital & Clinics, University of Texas and Sound United – receiving numerous awards, including Fast Company Innovation by Design, IDSA Service Design and CES Innovations Design and Engineering. As a former economist, marketer, and product manager, she bridges the gaps between users, data, design and development.